• Elizabeth Edwards

Edwards blows minds with behavioral communication research

Updated: Mar 30

Workshop for PR Agency Leaders, PRSA Counselors Academy, September 2021

Edwards took the stage in Nashville to train U.S. PR agency leaders how to engage audiences using the science of understanding to impact changes in attitudes, perceptions, and behavior.

Chris Schroeder of The 100 Companies reports that "Elizabeth Edwards captivated minds in an overflow session for an hour, but attendees could easily have listened all day."

“an unconscious bias in which two things are judged in comparison to one another instead of individually assessed. Perception is altered once we enter a state of comparison. We have a tendency to judge things relative to one another rather than on their own merit.”

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